RUNE/Lost Kingdoms Nintendo Spaceworld ads at Kaihin-Makuhari Station

"[...] The advertisements consist of banners plastered along the walls of the station's exit and entrance, with pictures of snakes, turtles and frogs, and taglines like, "You need speed," and "You need knowledge." Not very revealing, but then again we're curious, so perhaps the placements are working." - Spaceworld 2001: Rune Takes on Japan, IGN

"After seeing the Rune adverts plastered all over the tube station near the Spaceworld venus, we had high hopes for this mysterious RPG. And while we weren't entirely disappointed, we were surprised at its lack of flair." - Coming Soon, NGC Magazine vol 60

You need power.

You need inspiration.

You need knowledge.

RUNE from FROM SOFTWARE.

Putting up strange animal themed banners to advertise RUNE around the Kaihin-Makuhari train station so that Spaceworld 2001 goers see it? Well, that's Fromsoftware all right. Here's the three images I've found so far regarding these quirky promotional banners from various parts around the internet. Some of these are kinda... Well, they might've said not to repost the images, so... Don't rat me out for a 22 year article, OK?

(wait, does lost kingdoms even have a frog in it........?)

hanging banner of a cricket-like insect admist a dark background, hanging from a station ceiling, with a caption saying 'you need inspiration.' and 'RUNE from FROM SOFTWARE' in the bottom right. it appears to be hanging in front of a stairway, above a door that leads to lockers. hanging flag banner of the rune logo on a station ceiling, with another banner in the back saying 'you need knowledge.' there are IGN watermarks on the bottom. hanging banner of a turtle admist a dark background, hanging from a station ceiling, with a caption saying 'you need knowledge.' and 'RUNE from FROM SOFTWARE' in the bottom right. it appears to be hanging in front of a fluorescent station light, above a station walkway with construction and exit signs and concession in the back. there is a watermark for 'copyright c 2001 impress corporation all rights reserved.'

From L-R, or top to bottom. You can also click through the images to get to the source.

  1. From the long-running N-Styles Nintendo fansite.
  2. From IGN. They boasted to have more images, but I've emailed them and they're all but lost...
  3. Game Watch! Another gaming news company.